Building your business is a journey. And how you feel in your business is a more important measure of progress than goals met. Does your business feel like home? A place where you long to spend time? Does it feel like a place where you can be yourself? A place where you can't wait to be?
Your Marketing: What Are You Trying to Control?
Last week I wrote about reasons people unsubscribe from mailing lists and what it might mean (and what it doesn’t) when it happens to you. I wrote about that because it’s important, and I’ve seen how fear of unsubscribes can change how coaches, healers and other creatives show up for their business or how they present themselves in their marketing.
There’s something deeper in that piece that I want to dive into this week.
And it’s about control.
What might this look like?
Have you ever tamped down your message in a way to seem more palatable to a wider number of people…
But Why Are They Unsubscribing? What It Means (and What It Doesn’t) When Someone Opts Out
Do you feel your heart drop a little when you see someone unsubscribe from your email list?
There they are, as you tick through your email marketing stats for your last campaign....A 100% delivery rate, a 42% open rate, 15% click through rate, and….sigh...another few people have opted out.
It can feel so, so disheartening.
You're working hard to create meaningful content and you know you can help people. Plus, this work is your soul's business. You want to reach as many people as possible so you can use your gifts and talents to help others. To help the world.
All that and more is why it can really hurt when someone unsubscribes from your email list…
That Catchy Subject Line? Make Sure It Fits First
Have you ever spent time crafting the perfect subject line for your email newsletter?
Maybe you've pulled out your journal, doodled a word cloud, or took a walk to get your creative juices flowing.
I know I have.
There's plenty of research out there that will tell you how many emails people get and how important it is to come up with ways for them to open your email.
And, there’s no shortage of marketing gurus telling you what you need to do to write a powerful subject line…
Building Your Business
Your business is its own energetic being. Learning to trust what it wants and what it wants to give you is the first step to being in loving relationship with your business.
