Pencil to Paper: Writing Your Marketing - Why It Can Feel Difficult

Pencil to Paper: Writing Your Marketing - Why It Can Feel Difficult

Last week I wrote about how marketing your business is usually what makes it feel real and how that often brings up a fear of being visible.

There's something in that post though, that I want to explore a little more deeply.

It's the writing it down part of marketing that's one way it starts to feel real. It could be writing down your Authentic Core Statement (who you help and what you help them with), your offer, your Home Page copy or a sales page.

Writing is what turns an idea, a thought, a way of doing or being or approaching things into something concrete. Something tangible that can be shared.

Your Marketing and Being Visible

Your Marketing and Being Visible

Marketing your business is usually what makes it feel real.

Going out there, posting about your offers. Sharing content with readers in hopes they find it useful. Attending conferences or networking events, meeting potential clients, talking about your business. That’s usually what does it. It starts to feel really real.

Guess what else happens?

You can get afraid.

Why I Don’t Call What I Do Branding

Why I Don’t Call What I Do Branding

In its classic definition, a company’s brand helps identify a product/service making it distinct from other similar products and services. Having a good brand is meant to make a memorable impression of customers and help let them know what they can expect from company. It’s a profile of sorts.

A brand is built to hopefully be a true representation of who (sic) a company is as a business and of how they wish to be perceived.

Sounds great, right?

Coaches, healers and other creative entrepreneurs want this. They want to look memorable, distinct from those in their field. They want a way to make their services different from others in their field. They want a way to convey who they are as a practitioner so their ideal clients can find them.

But this is where the similarities stop.

Your Marketing: What Are You Trying to Control?

Your Marketing: What Are You Trying to Control?

Last week I wrote about reasons people unsubscribe from mailing lists and what it might mean (and what it doesn’t) when it happens to you. I wrote about that because it’s important, and I’ve seen how fear of unsubscribes can change how coaches, healers and other creatives show up for their business or how they present themselves in their marketing.

There’s something deeper in that piece that I want to dive into this week.

And it’s about control.

What might this look like?

  • Have you ever tamped down your message in a way to seem more palatable to a wider number of people…