Building Your Business

This is often one of the hardest things about growing your business. We're supposed to have a plan, one that is tight and well-thought out. One that will take us exactly where we want to go.

The problem for many coaches, healers and other creative entrepreneurs is that they want to know exactly when (when!?) they're going to get there. When will their business be able to sustain them? When their client slots will be full? When will their workshops will sell out? When will they need a waiting list? And, what goes along with this is they often think their businesses should be there already.

What would happen if you let go of the need to know when? And rest into the knowing that you're exactly where you're supposed to be right now?

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Is Your Offer Not Connecting with Clients? Get More Specific

Is Your Offer Not Connecting with Clients? Get More Specific

Are you struggling with having people respond to your offer?

You know you can help people, and you spent real time and care creating your offer. It can be disappointing, and heartbreaking even, when you share your offer and people don’t respond and move in.

The truth is, there are many things that can influence where someone decides to work with you or not.

One thing I’d like to talk about today, is when coaches, healers or other creatives shy away from being specific when they create and share their offers. They stay general when discussing their programs…

Pencil to Paper: Writing Your Marketing - Why It Can Feel Difficult

Pencil to Paper: Writing Your Marketing - Why It Can Feel Difficult

Last week I wrote about how marketing your business is usually what makes it feel real and how that often brings up a fear of being visible.

There's something in that post though, that I want to explore a little more deeply.

It's the writing it down part of marketing that's one way it starts to feel real. It could be writing down your Authentic Core Statement (who you help and what you help them with), your offer, your Home Page copy or a sales page.

Writing is what turns an idea, a thought, a way of doing or being or approaching things into something concrete. Something tangible that can be shared.

Your Marketing and Being Visible

Your Marketing and Being Visible

Marketing your business is usually what makes it feel real.

Going out there, posting about your offers. Sharing content with readers in hopes they find it useful. Attending conferences or networking events, meeting potential clients, talking about your business. That’s usually what does it. It starts to feel really real.

Guess what else happens?

You can get afraid.

Why I Don’t Call What I Do Branding

Why I Don’t Call What I Do Branding

In its classic definition, a company’s brand helps identify a product/service making it distinct from other similar products and services. Having a good brand is meant to make a memorable impression of customers and help let them know what they can expect from company. It’s a profile of sorts.

A brand is built to hopefully be a true representation of who (sic) a company is as a business and of how they wish to be perceived.

Sounds great, right?

Coaches, healers and other creative entrepreneurs want this. They want to look memorable, distinct from those in their field. They want a way to make their services different from others in their field. They want a way to convey who they are as a practitioner so their ideal clients can find them.

But this is where the similarities stop.