Building Your Business

Marketing authentically is about making genuine connections. Yet often I see coaches, healers and other creatives get caught marketing their soul-based business. They feel stuck. Maybe their business represents their true self, and up to this point they haven’t shared that widely. Doing so feels vulnerable. Or maybe they worry about bothering others with their offers or being seen as pushy. They really don't want to be "that" business owner. Or maybe it’s something else entirely.

The truth is - your work in this world is for you be you, the real you. That’s true for your life and for your business. When you share your light, you make this world a better place.

And that’s something we all need more of.

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Finding Freedom from Fear in Your Marketing

Finding Freedom from Fear in Your Marketing

Maybe you’ve just finished your coach or healing training. You’re excited! And daunted. You’ve never built a business before. Or maybe you’ve been working in your business for a while now, and you need to try something new. Perhaps you need to shift your niche or launch something significant.

Maybe you have an opportunity to partner with someone, bringing new visibility to yourself and your business. Or perhaps, you’re about to undertake something big – like the writing of a book or developing a membership site.

If you find yourself here, you may’ve wondered - at least a little - am I up to this? What if I’m not?

Make No Mistake: Messing Up in Marketing

Make No Mistake: Messing Up in Marketing

Maybe you put the wrong date for your workshop in your email newsletter, or spell-check messed up the post you wrote, and you didn't catch it before posting to Instagram. Or perhaps your email sequence was set up incorrectly and you double-emailed your list. Maybe you sent something to previous clients that was intended for prospective clients.

These examples - and literally hundreds of others - are mistakes - small and big - you can make marketing your business. For many coaches, healers and creatives making those kinds of errors can really sting.

A few weeks ago, you received an email from me that started out "Oren when coaches, healers and other creatives market and build their business…"

Building Your Business

Being at home with yourself is likely one of the reasons you have a soul-based business in the first place. You know, inherently, the value of authenticity, and yet, showing up and being visible as yourself can feel vulnerable sometimes. Your heart is the gift to guide you - both in how you market and build your business and in what you have to share through your business.

Remember to turn to your heart and trust it will lead you home.

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Photo by Andreas Haslinger on Unsplash

6 Practical Steps to Improve Your Relationship with Your Marketing

6 Practical Steps to Improve Your Relationship with Your Marketing

Does marketing for your business sometimes feel like…I don’t know...blech somehow?

Maybe you can't get yourself to sit down and work on your content. Or maybe you resolve, once and for all, to start sharing your thoughts on social media. Initially, you feel wonderful! On fire, even! But then after a day or two, or a week or two, your motivation seems to fizzle.

Or maybe you DO create consistent content. Perhaps you write your blog routinely, but, it takes a BIG effort. "It's Monday," you think "Time to write my blog. UGH!"

If this sounds like anything you've experienced, you're not alone…