Your Marketing: What's Needed When Things Don't Work Out

Your Marketing: What's Needed When Things Don't Work Out

When you're building your business (and even when you've been in business for a while) it's completely normal that things don’t work out.

Maybe you launch a program, or a class, and it doesn't fill up. Maybe not enough participants signed up to even have it go forward, and you have to issue refunds.

Perhaps you start posting video content regularly and no one comments, or people rarely engage with your work. Or perhaps you host a free webinar and only a few people sign up.

Or maybe you've finally started emailing your list regularly and you get a series of unsubscribes.

All of these things can happen and more…

Building Your Business

Coaches, healers and other creative entrepreneurs often have fixed ideas about what their business needs. I know I do sometimes. Many times they're focused on greater productivity, efficiency, scaling up, growth, and more.

What I've learned about growing a business is that kindness can mean different things for different people and at different times.

  • What your business needs now might be greater consistency, but it might also be more play.

  • What your business needs right now might be scaling up, but it might also be gratitude and enjoyment of where you are right now.

  • What your business needs right now might be more visibility, but it might also need more connection.

What about you? What is kindness does your business need from you today?

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Photo by Inge Marije de Boer on Unsplash

Rightsize Your Marketing

Rightsize Your Marketing

You think you know how marketing is supposed to be done. To successfully market your coaching, healing or creative business, you need to do videos, FB lives, IG stories. Email your list once a week (at least!) or more with multiple offers. Write a blog. Host a podcast. Have a YouTube channel. Get interviewed. Hold webinars. Healing seminars. Be all over social - the more platforms the better…

That’s a big list. And, it isn’t exhaustive.

It is, however, exhausting.

I see many coaches, healers and creatives struggle with marketing their businesses in part because they’re taking the advice out there that says they need to do all the marketing things.

On the surface, this seems to make sense…

What Are You Waiting For? Marketing Where You Are Right Now

What Are You Waiting For? Marketing Where You Are Right Now

You're looking forward to your business being in a better place.

If you're a coach, healer or other creative working to develop and grow your business, you've got dreams. You have work to do in this world. People to help. Souls to guide. Individual to help heal. Transformations to make space for. And you know, deep down inside, that your business is the way you're going to be able to really help.

At the same time, you know you need to be sustained by your business. Supported. You want to make money. You have bills to pay, children to care for, or families to contribute to. You need to receive and give your money freely in a way that aligns with your deepest values.

And yet, your business isn't there yet…

Find The Right Words: Marketing with Resonance

Find The Right Words: Marketing with Resonance

Maybe you’re churning out newsletters, articles, videos or social posts. You're showing up consistently, weekly or more often, sharing educational content and making genuine offers. Your emails get opened. And your posts get comments. From time to time. You get an email back from a reader thanking you. Every so often.

But, overall there aren’t a ton of people engaging with what you've written. Other coaches, healers or creative entrepreneurs do, though. And that’s a good thing, right?

On one level, yes, that means what you’re putting out there is being noticed. Perhaps it’s impactful, resonant, or inspirational.

But you wonder, what’s the deal? Why aren’t other people responding?