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One of the biggest challenges for coaches, healers and other creative entrepreneurs is settling on a niche.
Maybe you find yourself there too?
The skills you have are profound, you can help so many people. And yet, you can't help everyone. And to reach people and really connect with them in your business, you have to become clear on who you help and what you help them with.
The first time I watched Disney’s Encanto a few months ago, my daugther, “Camilo is my favorite!”
“Oh,” I said, surprised. “Which was he again? I don't quite remember him.”
“He's the shapeshifter,” my daughter answered.
I watched it again this weekend. And there he was, sliding in and out of scenes effortlessly, taking on the form of who he was next to, adapting their voices before slipping away in the background again.
He was good at hiding, and so was I when I was in my corporate job. No one saw the real me. But that doesn’t work now…
Maybe you’re getting ready to create your website. Or perhaps you’re revamping yours because you feel it needs a refresh. Whatever the reason, you’re ready to get going.
You’ve probably done some research.
Maybe you’ve looked at other sites you like. Or you’ve taken a website design course that emphasizes establishing your brand and value statement.
And, you’ve seen lots of stuff on home pages: Outsized glammy pictures, lists of services with calls to action, twitter feeds, and so much more.
So, you fire up a blank page, ready to create your Home Page. As you start drafting, though, you realize you just aren’t sure what to include…
Have you ever sat down to work on your marketing and started writing a piece of content? You’ve got a lot to tell people. Lessons you want to share, insights to help those struggling.
So, you start writing, and then you remember that you’re hoping to get new clients too. You try to figure out when in the article and how to tell people about your new program or thing you’re offering.
Before you know it though, the piece you started working on, doesn’t feel so clear any more. Or it feels awkward. Clunky.
What might be happening is that you might be confusing two distinct types of marketing content…
Some days developing your business can feel impossible. You’re trying everything you can to bring your work into the world, and yet, the road feels long. Maybe you're launching something and it's not getting the reception you'd hoped for. Maybe you feel stuck marketing, and writing copy feels like hauling boulders up a steep hill. Whatever it is, offer yourself some compassion.
And then, if you're feeling discouraged, remember you can do this. Bringing your gifts and talents to the world through your business is what you’re being called to do.
Photo by Solen Feyissa on Unsplash
