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Maybe you have an offer you want to highlight, or a group class you’re going to give in a few months.
This offer is important to you. You’ve put a lot of care into crafting it and now you want to help it find its way to the hands and hearts of your ideal clients. You want to make sure you’re doing your marketing right.
The good news is there aren't a whole lot of rules to follow; you can’t really do it wrong.
There are, however, some important principles and general guidelines to keep in mind…
When building a business or a life that's authentic to you, sometimes it can be easy to forget that you get to create exactly what you want.
It's sounds crazy, right? You're your own boss. Of course you can create what you want! And yet, if you aren't awake to your programming, to what's been instilled in you - things like to be a successful business owner you need to do this…
When someone asks what you do, how do you respond? Do you search around for words to somehow explain how you do the beautiful, transformative work you do? If so, maybe you find the words and it just flows. Other times though, it can feel a bit like coughing – finding a word or two then being stopped, catching your breath and then starting again.
In these situations, a lot of people just rely on their title, saying “I’m a Life Coach.” “I’m a Yoga Teacher.” “I’m a Somatic Experiencing Practitioner.”
I hear it all the time.
Answering the question by sharing your job title though, has a few issues, some of which you maybe hadn't thought about before…
Several years ago I heard a marketing guy whose work I respect, say this: The confused mind says no.
That’s stuck with me. It’s so, so true.
I’ve seen it at play in myself, colleagues, friends, family. Everyone, really.
It's so important that I repeat it countless times to my clients.
The confused mind says no.
A few months ago, I was reminded of this again.
I saw a promotion for a group writing event from someone in a community I belong to. The promotional post made it seem like the event was designed…
When I was in the corporate world, we spent a lot of time talking about differentiating our company from a marketing perspective. We would work with the sales team and conduct SWOT analysis of our competitors. Then we'd sit down and go over each competitor’s strength and weakness, evaluating what opportunities, etc. were there. And from there we would seek to position ourselves most advantageously fill that gap.
It was all very strategic and well planned out.
The thing is that approach just doesn’t work for many heart centered business owners. It sure didn’t for me. It’s missing the most important piece – you, the real you…
