Wherever you’re at in your business or life journey, you’re probably undergoing, in some way, a transformation - one that’s leading you toward a new way of being.

And often when that happens, it can take a while for the analytical mind to catch up to this new way of thinking. Your mind can look at something and despite clear, indisputable evidence to the contrary, spit out a word or phrase or idea that is in complete contradiction to your new reality.

You fail to believe what’s right in front of you…

Maybe you have an offer you want to highlight, or a group class you’re going to give in a few months.

This offer is important to you. You’ve put a lot of care into crafting it and now you want to help it find its way to the hands and hearts of your ideal clients. You want to make sure you’re doing your marketing right.

The good news is there aren't a whole lot of rules to follow; you can’t really do it wrong.

There are, however, some important principles and general guidelines to keep in mind…

When building a business or a life that's authentic to you, sometimes it can be easy to forget that you get to create exactly what you want.

It's sounds crazy, right? You're your own boss. Of course you can create what you want! And yet, if you aren't awake to your programming, to what's been instilled in you - things like to be a successful business owner you need to do this…

Several years ago I heard a marketing guy whose work I respect, say this: The confused mind says no.

That’s stuck with me. It’s so, so true.

I’ve seen it at play in myself, colleagues, friends, family. Everyone, really.

It's so important that I repeat it countless times to my clients.

The confused mind says no.

A few months ago, I was reminded of this again.

I saw a promotion for a group writing event from someone in a community I belong to. The promotional post made it seem like the event was designed…