Describe your offer in detailed language and help your ideal clients get to yes.
Just Keep Swimming
What to know, and do, when your offer doesn’t generate the response you’d hoped for.
Sometimes when talking to clients or others, they tell me about resources and time spent launching an offer only to have little or no response. They’re often upset, frustrated, disappointed. Sad.
I so get this. You put so much time and care into launching an offer. You’ve got things that can really help your potential clients.
And yet, things may not be happening as fast as you’d hoped. It can be hard.
And, there are things to look at when an offer you promote doesn’t get the sign ups you’d hoped for…
Building Your Business
This is something I have to remind myself of often. Sometimes too often. All that's happening in the world can make it hard to see the light. Plus this culture teaches us that if you want something you have to work hard at it. Hard! Push. Hustle.
But I've found the opposite to be true.
Bringing a spirit of play, joy and delight to your business infuses it with energy and growth, and it's the thing that you can return to again and again for inspiration. Try delighting in your business, and see what happens
Are You Resisting Your Marketing?
At some level, everyone knows how to tell they're in resistance. Some of the signs are obvious, right?
Like Netflix binging instead of working on your blog. Or realizing you've been on Instagram or Facebook for nearly 40 minutes instead of working on your offer. Or wearing a path from your office to the kitchen, going for coffee, tea, snacks, every 30 minutes instead of focusing on your webinar. Those things are pretty obvious and not so hard to spot.
But what about if you're in resistance with your marketing, and you don't know it…
A New Way of Being with Your Business or Life: Seeing What's There
Wherever you’re at in your business or life journey, you’re probably undergoing, in some way, a transformation - one that’s leading you toward a new way of being.
And often when that happens, it can take a while for the analytical mind to catch up to this new way of thinking. Your mind can look at something and despite clear, indisputable evidence to the contrary, spit out a word or phrase or idea that is in complete contradiction to your new reality.
You fail to believe what’s right in front of you…