It’s at the top of your to-do list: Promote coaching program offer!
Yesterday you had a couple of thoughts you wanted to say, but you can’t remember them now.
The cursor is blinking.
(Just like it has been all morning.)
And the page is still blank.
You’ve been out to the kitchen for or five times.
You brought in the mail from outside.
You remembered to open the washing machine lid after you washed the load earlier, so the tub dries out. You don’t want any dampness to turn into mold.
“That’s a thing!” your mind protests, as you remember the blinking cursor and plod back to your desk.
So, What’s Really Going On?
One reason you aren’t promoting your package could be fear. Yes, good old fashioned, downright boring fear.
Fear of standing out. Fear of being seen. Fear of having no one take you up on your offer…Your fear list might be long. Fear and resistance are real, and they often crop up when coaches or creatives start marketing.
But there very well could be something else going on.
Inviting People In
Imagine someone is planning a party with a few of her acquaintances. Almost before this person knows what happened, the others have booked a DJ to set up shop. They’re planning at least seven different types of mixed cocktails.
And, they just decided the guest list should include everyone, plus one.
The party’s in two weeks, and this person should be telling all her friends about the party, inviting them to come.
She really should.
But, if she’s honest with herself, this party would feel so much better if it were just five or six of her closest friends.
She’d just ask everyone to bring a potluck dish to share.
And everyone could bring their own instruments too. She just learned Ed Sheeran’s new song on the acoustic guitar! It’d be cozy and mellow, a rich experience with lots of deep conversation and sharing.
No wonder she isn’t telling people about the party.
It just doesn’t feel like her.
Maybe, on some level, something similar is going on with your coaching program. Maybe your program is fine. Maybe it’s well thought out, comprehensive.
But, maybe it just doesn’t feel like you.
For example, say a coach loves connecting deeply with people one on one, yet in her coaching program she leads an online course, sharing information and tools for personal transformation with participants via webinars. Her program might address one her ideal clients’ needs perfectly, but a lack of time for personal connection might be missing for her.
Or, perhaps a coach absolutely loves the buzz and energy of a big group, yet her main coaching program is based on one on one sessions. Not only is she missing a fantastic opportunity to leverage her natural energy in a larger group, she might feel a bit stifled by the thought of coaching many one on one clients.
Bringing You into Your Coaching Program
There are many, many ways to make sure you’re bringing you, and what you really love, into your offer, and I’ll share one basic one with you today.
To get started, follow these THREE simple steps.
STEP ONE: Reflect and Remember
Plan a few minutes with time to reflect by yourself. Take a few deep breaths and connect with your soul-self. Remember times when you were with others, and you felt your happiest. Think about connecting with people in various venues and those moments when you felt feel deeply connected, alive and in the moment.
STEP TWO: Determine Your Preferred Connection Style
Now, ask yourself: How do I like to connect?
More specifically, do you like to meet and connect with people one on one, or do you love groups? If groups, what size is ideal? Do you love connecting online? Are you in love with meeting people face to face? Do you like to take time to get to know someone, going deeper layer by layer? Or do you prefer to jump right in and go to the heart?
Don’t always assume that what you liked or didn’t like in other contexts is what you like, or what you don’t like.
For example, I used to dread leading large-scale client meetings at my old corporate job, so I initially assumed I didn’t like working with or leading groups. But when I lead a writing retreat last year, I found I felt completely energized in the front of a group of 30-40 people.
STEP THREE: Connect Your Preference to Your Program
Now, make sure the foundation of your coaching offer reflects your preferred connection style. There are so many ways to form the base of an offer, the possibilities are almost endless. You can have individual sessions, an in-person workshop, a retreat, an online course, video chats, a large group lecture.
Pick one to build you program on that leverages your preferred communication style, so your program gives you the best chance to be you.
Aligning your coaching program with who you are, what you love and how you feel your best ensures you’re going to love it.
When you love your coaching program, your enthusiasm for it will come through on its own.
The best part is you won’t have to work so hard to find the right words, or search for just the right story, to promote it.
It’ll be easy to invite people in.
If you’re a life coach, healer or other creative struggling to get clients who wants to create a unique program or offer that aligns with your soul, please send me an email and let me know a little bit about you and your business. I’ll be happy to share my thoughts with you.
You can also sign up for a free, no obligation consultation call.
Photo by Jason Leung on Unsplash