Many coaches, healers and creatives are tempted to stay general when they start out creating programs and services, hoping to attract as many people as possible to sign up. This means, however, they might not be perceived as the specialist their ideal clients feel they need.
There. You finished creating an offer that you’re going to market for free in exchange for people signing up on your website. It might be a product, a webinar, or an in-person presentation.
You’ve put time and effort into creating it. You wrote it up. Or recorded it. You reviewed it. You booked time in your calendar and set up your webinar. Maybe you hired someone to do some design work to support it.
You’re finally ready to put it out into the world.
It’s at the top of your to-do list: Promote coaching program offer!
Yesterday you had a couple of thoughts you wanted to say, but you can’t remember them now.
The cursor is blinking.
(It has been all morning.)
And the page is still blank.
You’ve been out to the kitchen for or five times. You brought in the mail from outside.
You remembered to open the washing machine lid after you washed the load earlier, so the tub dries out. You don’t want any dampness to turn into mold.
“That’s a thing!” your mind protests, as you remember the blinking cursor and plod back to your desk.
So, what’s really going on here?
I recently wrote about incorporating the uniqueness of you into your creative or coaching business. How bringing your passions into your business not only lets you experience more joy during your day, it also gives you an authentic differentiator to your business.
Today, I thought we’d delve a bit deeper and spend time exploring how you can identify what your unique passions are.
Five years ago, I couldn’t really answer that question for myself.
She sat down at the small table she’d placed in front of her bedroom window. The room itself was tiny, barely enough room to stand and walk around now that she’d brought the table up from the basement. The chair was still dusty in spots, the wicker backing was fraying, and it looked tired next to the small table; but the view out the window was vast.