Business of Marketing

Reaching Out to Your Email List: Yes, They Do Want to Hear From You

Reaching Out to Your Email List: Yes, They Do Want to Hear From You

Recently, a client was starting to focus on creating valuable content to build her audience, and she was worried. She hadn't sent out a blog post in months.

I haven't done a blog post in such a long time. I don't know, do people on my list even want to hear from me?

It's such a common question.

And, when you’re developing your business, it's not at all uncommon to have periods on inconsistency and gaps in your content creation. And that's OK.

Even though it's common, people can still get tripped up…

Pushing Back on Pushy Marketing: Reframe Marketing Your Offers

Pushing Back on Pushy Marketing: Reframe Marketing Your Offers

Have you been posting on social media about your new offer? What about telling your family members about it? Have you been sending out personal emails asking friends and colleagues to share it for you?

If reading any of these questions has you feeling a bit squeamish, you're not alone.

So many authentic coaches, healers or creative entrepreneurs don’t want to be a bother, or seem rude. They think that marketing their offers feels like talking about themselves or their businesses all the time, so they hold back.

They say it feels pushy…

Make Your Next Offer Delicious: Focus Your Marketing Copy

Make Your Next Offer Delicious: Focus Your Marketing Copy

When you create something you love, it’s natural sometimes to spill over, going on and on about the benefits of it. I see this sometimes when coaches, healers and creatives write about their offers.

They see the value of this service and want so badly to share it with others that sometimes they lose focus in their copy, and by extension, lose sight of the purpose of the offer. They talk about everything the program can, and might, and could, do.

You can see their enthusiasm.

Unfortunately, though, that type of marketing copy isn't very effective…

Taming Distraction and Refocusing to Market Your Business Effectively

Taming Distraction and Refocusing to Market Your Business Effectively

Have you ever found yourself a little distracted, even panicky, around your marketing? Perhaps you're careening from one marketing activity or strategy to another, all the while focusing on where your business needs to be, which, if you're honest with yourself, feels a long way from where you are now…

I see this a lot with coaches, healers or other creatives trying to market and grow their soul-led businesses.

Does any of this sound familiar?

"I have to get on social media."

Why is that?

"I have to do more to market my business online…”