Blog
“It just doesn’t get any better than this!” That’s what a former boss would shout out after particularly crazy conference calls at my corporate job. When I think of that now, I realize how lucky I am to have my own business helping coaches and creatives bring their work into the world,
A huge part of loving what I do is working with my ideal clients.
The benefits of working with your ideal clients. Everybody gets this. They are your ideal clients for goodness sake! However, when you’re starting out growing your business, I’ve seen a tendency to shy away from identifying them too specifically.
When I talk to clients about coaching programs, many aren’t exactly sure what I’m talking about. A coaching program is simply a type of product. But wait, you might be thinking, I don’t have a retreat I’m selling or a book! I just do one:one coaching.
Well that may be true.
And.
You still need a way to sell your coaching services.
Since part of my why is to help coaches develop their products and services, I keep tabs on the market and follow a LOT of coaches’ businesses. One coach in particular – an icon of success, published author of several books, 8-figure earner, – sent out a marketing email last week that started out something like this (I’m paraphrasing loosely):
Sadness crept in like a fog. She’d tried so many different versions of the right answer, and not one of them seem to be growing her business. Her shoulders felt heavy; the short walk to her desk endless. She sat staring out the window as the late September crickets rasped. It was then that she noticed it, a tiny corner of ivory paper sticking out from a stack of business books. One of the first thank you cards she’d ever received, a note from someone she’d helped just by talking to her.
