Blog
This week here in the U.S., we celebrate the Thanksgiving holiday, and I turn my attention more fully to gratitude. I’d like to reshare a piece of writing I wrote nearly two years ago. Even though life has, in many aspects, moved on from what it was then, I know that tapping into a profound sense of gratitude, often for the simplest things – the late autumn sun, the ability to put pen to paper, the breath rising in my body – can always fill me with more than enough.
I often get questions about how to use writing as a tool to help discover your deeper meaning and purpose, or to help uncover what you may be truly longing for. As a starting point, I always recommend Julia Cameron’s practice of writing Morning Pages. Morning Pages are three pages of stream of consciousness writing, written long-hand and first thing in the morning. You write without stopping and without rereading anything you’ve read.
It’s deceptive in its simplicity, yet powerful in what it makes possible to experience.
How do you sort through all the disparate advice leveled at coaches and creatives about marketing your business? If you look at the marketing advice for coaches out there, there is a huge amount of noise. All this disparate advice can lead to overwhelm, start and stop marketing efforts and not knowing where to focus. Blindly following what everyone else is saying you should be doing rarely works. A much better strategy is to start what I’m calling Strengths Based Marketing.
“It just doesn’t get any better than this!” That’s what a former boss would shout out after particularly crazy conference calls at my corporate job. When I think of that now, I realize how lucky I am to have my own business helping coaches and creatives bring their work into the world,
A huge part of loving what I do is working with my ideal clients.
The benefits of working with your ideal clients. Everybody gets this. They are your ideal clients for goodness sake! However, when you’re starting out growing your business, I’ve seen a tendency to shy away from identifying them too specifically.
