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When I talk to clients about coaching programs, many aren’t exactly sure what I’m talking about. A coaching program is simply a type of product. But wait, you might be thinking, I don’t have a retreat I’m selling or a book! I just do one:one coaching.
Well that may be true.
And.
You still need a way to sell your coaching services.
Since part of my why is to help coaches develop their products and services, I keep tabs on the market and follow a LOT of coaches’ businesses. One coach in particular – an icon of success, published author of several books, 8-figure earner, – sent out a marketing email last week that started out something like this (I’m paraphrasing loosely):
Sadness crept in like a fog. She’d tried so many different versions of the right answer, and not one of them seem to be growing her business. Her shoulders felt heavy; the short walk to her desk endless. She sat staring out the window as the late September crickets rasped. It was then that she noticed it, a tiny corner of ivory paper sticking out from a stack of business books. One of the first thank you cards she’d ever received, a note from someone she’d helped just by talking to her.
I recently wrote about incorporating the uniqueness of you into your creative or coaching business. How bringing your passions into your business not only lets you experience more joy during your day, it also gives you an authentic differentiator to your business.
Today, I thought we’d delve a bit deeper and spend time exploring how you can identify what your unique passions are.
Five years ago, I couldn’t really answer that question for myself.
She ran up the stairs, two at a time, to the small table in the corner of her bedroom. The tabletop was a now a spatter of colors – cerulean, jade, magenta. She opened an old leather briefcase filled with paint tubes and brushes. As she sat, she drank in the sharp smell of turpentine, the linseed of the paints, the cottony linen of the canvas, and smiled. She was home. Time melted away, and her heart began to flutter with love. She looked at the blank canvas, closed her eyes, and her hand began to dream on the paper.
