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How's your social media presence been lately? Did you know about this one button that will make your more money?
What's your YouTube marketing strategy? Is your search traffic at risk?
Marketers ask coaching, healing or creative business owners these questions all the time. (In fact, I pulled these questions straight off emails I received myself over the past month or so.)
I'm going to tell you something that may surprise a lot of other marketers…
Sometimes when you’re first starting out in in business, you're excited, fired up even, and put out a slew of blog posts, only to get sidelined by other important business development fundamentals. Your writing gets put aside.
Other times, perhaps you've been in business a while but have hit a block growing your business. You decide you need focus on a major project, like refining your messaging on your website. Your content creation has to take a back seat for the time being.
Or sometimes, like a colleague who lost her best friend to an unexpected heart attack, life intervenes. Three months into her grief she hasn't been able to write a word.
Whatever the case, there are times while you're building your business into strength when your content creation and sharing isn't completely consistent. When you find yourself in a situation like this, sometimes it’s difficult to tell when you need to address an absence with your audience.
And when you don’t.
Recently, a client was starting to focus on creating valuable content to build her audience, and she was worried. She hadn't sent out a blog post in months.
I haven't done a blog post in such a long time. I don't know, do people on my list even want to hear from me?
It's such a common question.
And, when you’re developing your business, it's not at all uncommon to have periods on inconsistency and gaps in your content creation. And that's OK.
Even though it's common, people can still get tripped up…
Have you been posting on social media about your new offer? What about telling your family members about it? Have you been sending out personal emails asking friends and colleagues to share it for you?
If reading any of these questions has you feeling a bit squeamish, you're not alone.
So many authentic coaches, healers or creative entrepreneurs don’t want to be a bother, or seem rude. They think that marketing their offers feels like talking about themselves or their businesses all the time, so they hold back.
They say it feels pushy…
